Lincoln Elementary

Rebranding

The main goal of this rebranding is to promote the ethnical and cultural diversity of its staff and students, focusing on the fact that Lincoln Elementary is one of the few schools that offers a program designed for students to learn two languages.

I was inspired by mexican culture, art and colors. Lincoln’s mascot is a roadrunner, which took the form of an alebrije with water, fire, earth and air on its body.